Going international is not just for big companies. SMEs represent over 95% of the exporting firms and account for %30 of the export sales. With the help of online tools, some of the most creative new products can find markets globally.
So, what does it take to be successful in global sales? We need
- Commitment
- Patience
- Dedication of resources
- Product selection
- Market research
- etc.
A big company would hire a market research firm or expensive consultants to do market research for them before it enters a foreign market. However, our SMEs also can leverage internet to perform market research by ourselves.
We are going to discuss how to do marketing research using online resources and tools.